Ever heard the saying ‘Never put off till tomorrow what you can do today’? I recall my mum using this phrase when I was a teenager and watched a lot of television to avoid studying. Now, I’m having those moments (or hours) where instead of doing business stuff, I’m eating chocolate and catching up on the latest episodes of Rake. Yes folks, I’m procrastinating.
I’ve started thinking about what changes I need to make to improve my business. I’ve identified that the hard stuff for me is making sales calls. I’m good at the softer side of marketing via social media, posters and paid advertising. I do well with networking as I love getting out in the community. However, when it comes to contacting businesses to talk about what I do, I feel out of my comfort zone. So, how do I change this? Continue reading “Delaying the Inevitable”