When I set up my career coaching business 18 months ago I was so busy mastering the basics of bookkeeping that not much thought was given to my branding. I was good a working through my lists, setting up resources and planning how to market, but I hadn’t considered my message about what I do.
Earlier this year I met Marketing Coach Marion Lecesne and we have spent some fun days working on The Good Life Careers’ communication and marketing strategy. Here are some key learnings from Marion that I’d like to share.
- Live and breathe my vision and values, and talk about my work naturally to people when they ask what about I do
- Use social media to engage with friends and networks by asking questions, sharing information and joining discussions
Since putting this into practice I have not only gained new clients, but it has opened opportunities in the way of invitations to speak at events and being directed to informative articles and books.
Marion’s communication tips also apply to my job seeking clients when telling their story. For people who are in career transition following a redundancy, it’s important to speak positively about this opportunity to explore exciting and new challenges in your career. When asked at interview “tell me about yourself”, have an impactful two minute pitch prepared that flows with confidence. Be active on Linked In by ensuring it highlights your skills and experience, and communicates that you are seeking new opportunities.
When you’re next out for coffee with a friend what impression will you make?