Celebrating success

Last night I attended the Mount Alexander Business Awards 2019 at the Castlemaine Town Hall. This event is put on by Mount Alexander Shire Council and held bi-annually. My coaching business was a finalist this year in the Microbusiness category.

I was excited to attend this celebratory dinner and catch up with friends. There was such a buzz in the room – a sense of unity and pride in our business successes. Whilst I didn’t scoop up the trophy for my category, I had prepared a speech just in case. I’m sharing it with my readers because I still felt like a winner…

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Firstly, I’d like to thank my family for their encouragement in my business and their support tonight.

Thanks to Mount Alexander Shire Council, Eva and Marg for coordinating this wonderful event and to the volunteer judges. Thanks to Workspace Australia for sponsoring the micro-business category – it’s these partnerships that help make these awards a success.

For me these awards are a great opportunity to not only reflect on my business operations, it’s growth and my professional learnings but to CELEBRATE tonight with other business folk in our shire.

Well done to the nominees and the finalists. I was thrilled to hear that Tesha from Mother Lover and Jacinta from Jac the Hitcher were alongside me as finalists. I’ve been following both these women’s business stories both on the socials and meeting them at local events run by Ladies Who Launch.

I launched The Good Life Careers seven years ago after quitting my corporate job in Melbourne and moving to Harcourt. I consulted to HR firms, supporting people on career transition programs whilst I built up my work coaching job seekers and career changers here in Central Victoria.

The best investment I made when I started my business was work with a marketing coach. Marion, a successful business woman with Celine Martine, helped form my vision & mission statements, consumer profile and a marketing strategy. This gave me clarity in my message and brand which then led to my logo, website and social media platforms. With these foundations I had confidence to move forward with my business.

Running your own small business is not dissimilar to looking for a new job or embracing career change. When people invest in my services they develop a strengthened and targeted approach to finding work.

I help my clients by providing a framework for them:

  • To reflect on their skills, achievements and strengths so they have clarity about their value offering
  • Give them the tools to research companies so they align themselves to organisations with similar values.
  • Coach them in communicating a clear message – both in job applications and through talking to their networks.

The rewarding part of my work is when I hear the news that my client has landed an interview or better still…been offered the job.

Through my coaching I see people move forward with greater confidence towards their goals AND this is what drives me to continue doing what I do.

Thank you… and enjoy the night!

What value does face to face networking bring?

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This topic has been top of mind for me this week. I saw a sponsored Facebook post pop up in my feed saying, “Grow your business without having to network”. The ad was selling an online sales strategy – a model that often saturates our social media feeds and inboxes (if lured to their freebies in exchange for our email address). Whilst I have been looking at boosting my coaching business’s online strategy, and can see this model’s potential for success, I am mindful of getting the right level of authenticity when promoting my services, especially in the online world.

So, what does this have to do with networking?

I have always actively put myself ‘out there’ to meet others. In person. This has been a successful marketing tool for my business. I enjoy the organic nature of this approach and feel there is strength in building meaningful professional relationships. My business offers coaching to people to help manage their career and job search with proactive networking techniques and I find that most people are initially resistant to networking because it seems ‘salesy’. It doesn’t have to be and here’s why:

  • Start with coffee conversations. Who can you catch up with that you haven’t seen for a while?
  • Know your story. What’s going on for you in business, work or life? Share what’s working well and don’t be afraid to talk briefly about a specific challenge if you think it’s appropriate. They might have the answer you need.
  • Understand you values and motivators. This is pretty important as these are the things that drive you. Is there a particular cause or project you truly care about or hold close to your heart? This answer’s the question about WHY we do things.
  • Know your offering. How do you make a difference in business, work or life? What is your particular area of expertise and how does it transform or help others?

Knowing yourself well leads to understanding and promoting your personal and professional brand. When this is clear you can give an essence of ‘you’ both in person and across social media platforms such as Facebook, LinkedIn and Instagram (these are my top three). These online tools encourage and help people to engage which can lead to connecting directly via messaging and/or being directed to your website to find out more.

Now, back to the coffee conversations…

  • Be curious about the person you’re meeting with. Whether it’s a colleague, friend, school parent, potential client treat the conversation with friendly professionalism and ask – what’s news with you? Actively listen to their story and if you have a tip, advice, can refer them or simply a sounding board, then you are being generous with your time and energy.
  • Follow up with a short appreciative email or text if you think it’s appropriate and share any info you said you’d follow up on.
  • Connect on social media if you haven’t already (using the right tool for the audience – I often suggest LinkedIn as it’s the most professional).

Networking doesn’t just happen over coffee or social media though. It happens all the time. Here’s some ways that I connect (that have led to successful business referrals):

  • Cohoots coworking meeting roomCoworking space
  • Contracting
  • Train / commute
  • Short course / conference
  • Committees
  • Business association
  • Volunteering / community involvement
  • Friends and family
  • Hairdresser (think about it – they chat with lots of people every day!)

To summarise, know your value, your offering, your area of expertise and tell your story far and wide. And be yourself. No one needs the pressure of someone directly selling something. It’s much easier to be genuine in your conversations and people will be interested to find out more. By following up with an email or social media connection keeps the conversation going and if they want to engage further they know where to find you. You never know when the people you meet and the discussions you have will lead to a job opportunity or a business referral so think about the message you give.

I’ve written step by step tips to strengthen your networking skills HERE.

I’ve also included information to Simon’s Sinek’s ‘Start with Why‘ as I think it’s a good way to remind us of our purpose.

Get in touch with Genevieve for a coaching session on networking skills or how to optimise your LinkedIn.

Top image by photographer Lucy Foster of LuLu Snap
Smaller image taken by Gen

 

How to Strengthen Your Networking Skills

office-336368_1280Networking is a healthy life skill that’s not just for people in management roles.  It’s for everyone. When I speak with people about networking, some shy away from the concept as it’s seemingly daunting. Comments such as, ‘Nothing could be worse than going to an event and having to make small talk with people.’ I’ll pop some resources at the end of this post with useful networking information for people who feel this way or are more introverted.   Continue reading “How to Strengthen Your Networking Skills”

An Attitude of Gratitude

thank you

When someone has done you a favour, helped you out or given their time, I assume it comes naturally to most people to say “thank you”. I was raised to write thank you cards to long distant family members when receiving presents, so for me its second nature.

In our busy lives, sending a note of thanks can often be overlooked and that’s ok. However, if you DO make this gesture it can have a positive impact in a number of ways: Continue reading “An Attitude of Gratitude”

How To Open Doors

Handleby Genevieve Ward

The last few weeks I’ve been super busy juggling my business activities between working with clients, marketing via social media, preparing presentation slides, responding to emails and building my professional contacts.  All important and exciting stuff to keep my business moving forward and thankfully my efforts are paying off!  I’ve started working with some local people to hone their job search skills, I’m presenting to graduate librarians on interview techniques and I’ve joined a local think tank.  I attribute these recent successes to networking. Continue reading “How To Open Doors”